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• 9/30/2008 5:58 AM Nadra Angerman wrote:
  To ensure products and services do not become part of the 90% that fail within the first three years on the market, companies need to invest in prototyping. In addition to identifying design and manufacturig issues, rapid prototyping (RP) allows for the discovery of consumer opinions. An SLA (aka stereolithography or SL) appearance model offers many advantages -- it looks (and sometimes functions) just like the real thing. 3D printers (like the Objet Connex500) offer another great option for startup companies looking to get their hands on a prototype. Companies can reduce risks associated with new product development by conducting thorough market research and by taking their product concept (prototype) to the consumer via test marketing prior to launch.
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• 5/21/2009 12:12 PM Sool wrote:
  Thanks for interesting article. I will take into consideration.
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